Snowdonia Mountain Railway, Snowdonia, North Wales
“Make your customers’ experience of your tourism business memorable.” That’s the advice from Denise Hampson, former British cycling champion and author of ‘Desire Code’.
Face for Business attended the Go North Wales conference (as part of the International Festival of Business 2016) in the summer of this year, and we were enthused by the amount of fantastic tourism activities on offer in North Wales, and furthermore, we were inspired by all the speakers who presented. Denise was one of the speakers at the conference and her talk really resonated with us. Denise tried to get the audience to think about the customers experience and the logistics behind their thinking. One comment she made gave us food for thought, as she suggested that customers may try to book tourism activities during a spare ’30 seconds’. She asked us, ‘would you be prepared?’ Denise reinstated that as a tourism business you really need to give your customers certainty and confidence that they made the right decision in booking with you, and all this starts from their first interaction…
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