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The development phase of the project began by bringing on-board a highly experienced user experience architect to help map the software development requirements. Over the following 18 months the chosen software developers worked closely with the FFB team to design and develop the FFB portal and customer relationship management system.

With an established record of serving SMEs in the Telecoms and Service Managed Office sectors over many years, Andy and Marie MacGregor were in an ideal position to recognise the growing need for Virtual PA services. Face for Business is a direct response to this business requirement and a natural progression from the success achieved with their existing Telecoms business located at Martland Mill.

In 2011 research began to better understand the virtual PA marketplace and what customers really wanted from a service. Part of the process involved speaking to a wide variety of customers about their experiences with existing virtual PA providers.