Surf Snowdonia, North Wales (Photo: www.FreeSurf.TV)
Networking brings many opportunities to people, and whether attending conferences and seminars or specific weekly meetings, you are bound to come across someone who inspires you and more often than not, you will meet a group of people who are passionate about their businesses and sector. This became apparent to me during the International Festival of Business 2016, in Liverpool. I attended the Go North Wales Conference, with my colleague, Alun Jones, and I got to learn so much about North Wales' tourism sector after listening to the many speakers, who all spoke so passionately about their ventures. From an indoor zip wire experience in a cavernous environment, to a British cycling champion talking about a 'Desire Code', I came away with so much adoration for these North Wales businesses. However, there was one particular venture that stood out for a number of reasons - Surf Snowdonia. This man-made, purpose-built inland surf lagoon is the first of its kind in the UK, and the only inland surf lagoon in the UK. Andy Ainscough, the Managing Director, wanted to expand his horizons and after being inspired by the family business and his love of the great outdoors, sporting activities, and surfing (of course), Surf Snowdonia was born.
Whilst I was networking at the IFB2016, I spoke with Andy and asked him if I could interview him for Face for Business' blog, which he agreed too. I told him that his story would inspire our followers, and that it would give other entrepreneurs and start-ups hope. This unique surf centre has been open to the public since August 2015 and has amassed great achievements so far. They have reached their 150,000th visitor, won numerous awards including a North Wales Tourist Award, and have hosted the world’s first ever stadium surfing event in conjunction with Red Bull, no less. They are also featured at No.4 in Lonely Planet's Top Regions to Visit in 2017. Phew...
Would you like to know how such a gigantic project got off the ground? Would you like to know who Andy's main business influencers are? Read our interview with him, which we've entitled 'If you build it, people will come'. (Drop us a line if you know which film we're giving the nod to!).
I know it’s slightly overdue, but better late than never hey?! FFB had a pretty busy 2016, and we’re all looking forward to seeing what 2017 brings, especially as we completed phase one of our rebranding exercise just before Christmas - hence the quiet period on our blog and social media.
HIghlights from last year's #SBSUK campaign
Are you wanting to increase the profile of your small business? Are you tired of competing against national chain stores, franchises and larger corporate companies? If you’ve not come across Small Business Saturday UK before, we give you the low down on the campaign and how it can help you.
Do you crave support at certain times of the year? Do you get snowed under with the amount of work you have to do leading up to, and during, the holiday period? Are you stressed out by the constant ringing of your phone, and wish you could get on with your work?
We all experience busy periods at work, but having a solution to manage them can sometimes be difficult to find. Dependent on your line and type of business, the support you're looking for can come in many shapes and forms. However, most businesses have one similarity, they all rely on inbound phone calls to bring them new business, especially in this era of inbound marketing - cold calling just doesn't cut it any more. Take a look at this article by Forbes writer, Steve Olenski. In the article he describes how cold calling has had its day, and goes on to give 3 great tips to maximise your inbound marketing strategy.
Speaking from experience, we're helpful, and we give our callers our full attention and equally we be attentive to them. Don't rush the sale. If you nuture your relationship with your prospect and give them enough information to make an informed decision, you'll probably have a better chance of closing the sale. They'll remember you and your warmth. Most inbound callers have done their homework on your business, and are ready to buy from you. It's at this point that they'll either be put off or will tune in to what you are confirming for them.