It’s been a busy couple of months here at Face for Business. We’ve been evaluating our service and have recently introduced Live Chat, which we cover more below. As well as Live Chat there are a number of changes afoot, more details to follow in the coming months. But for now, please read on to discover more about our new services and offers…
Live Chat Service
We’ve formally thanked those existing clients who have taken part in our Live Chat trial in 2019. We are now rolling out Live Chat as a fully manned website chat service. This will provide great opportunities for businesses to ensure that their website visitors are engaged in a ‘virtual’ conversation and can choose to chat with someone who can answer any questions. This website interaction can drive up sales and service levels. We’ve seen a 40% increase in leads to our own business using Live Chat, and are delighted to be able to offer this a service to other businesses now. If you have any questions in relation to our Live Chat service, please call the office on 01704 898400.
Be prepared for Coronavirus and the effects on your phone calls and staff wellbeing.
A few questions for you…
Are you concerned about the effect the Coronavirus will have on your business?
Could staff absent from work cause you loss or disruption to your business?
Will your remaining staff be overworked and stressed? Do you worry about their wellbeing?
Will you need additional enquiry line support?
So many challenges to consider. But, if you are feeling particularly worried about the possibility of disruption to your business due to Coronavirus then we can help you with emergency and disaster planning.
Harsh, Eyewise Opticians
Your competition? It isn’t always who you think it is. Certainly not if you’re as switched on as Harsh of Eyewise opticians in Hillingdon. Because Harsh doesn't just see competition as many of us do, as direct industry lookalikes, as other businesses occupying the same product space or even the same location as us - he sees competition everywhere. From the hairdresser down the road, to the internet to, well, anywhere a customer might spend their money that isn’t with him.
“Everything we do is trying to differentiate ourselves from the competition.” says Harsh. “Even the competition that aren’t local opticians but in our local shopping parade. They could be anything - there are three hairdressers nearby for example. “What I’m trying to get at is that people choose how they spend their monthly income and may forgo a visit to the opticians because that’s not their priority.”
Paul, P & A Morgan Opticians
How to Thrive When Your Business Doesn’t Live on an ‘Island of Affluence’
Face for Business gained some valuable insight from Paul Morgan, of P & A Morgan Ltd, into the daily workings of a small independent Opticians based in the North of England. We wanted to discover how small practice owners creatively stand out from the crowd...
“A feature of an independent in less affluent areas,” says Paul, ” is that of course people want a consultative service but they don’t necessarily have the resources to pay for that kind of service. It’s why independent businesses in less well-to-do areas often struggle compared to other “footballer’s wives” areas. In the North of England there are islands of affluence but you don’t have to travel very far to see that people are struggling.”
With people cutting their cloth accordingly, what can opticians like Paul’s do for their businesses to not just survive but to thrive?