According to Forbes, mobile marketing is a hot trend this year, so Face for Business has looked into the factors surrounding mobile marketing. We hinted at this trend in a blog post we composed last month, but thought it would be useful to provide a brief overview of mobile marketing.

User experience

We have recently upgraded and optimised our website to make it more user friendly when viewed from a smartphone or tablet. Although the changes are subtle, the user experience seems much better, and we’ve changed our page titles and key messages, to ensure they are the first thing the visitor sees. See the images below to see how we have adapted our website to incorporate mobile marketing.  Compare this to the desktop view of our website here.



What do you think of our optimised pages?  Are they clear enough?  Do they put across our main message?  We welcome any feedback.

Top tips for your optimising your website

  • Ensure your website is optimised for viewing on all smartphones and tablets.
  • When developing your homepage for mobile marketing use, make sure your key words are visible straight away, with a direct call to action.
  • Prioritise your content in terms of sales messages and offers.
  • Consider taking advantage of the iBeacon (see blog here) for sales/offers. As 40% of purchasing is now done via a mobile or tablet, you can take advantage of this targeted form of mobile marketing.
  • Sync apps, where possible, to give your user a more efficient visit to your site, and enable autofill fields. For example, if you’re offering a product for sale on your site, link it to the relevant store and give an option to share on social media. People like to let others know what they’ve bought, and it’s a free form of marketing for you too.
  • Consider the ‘Internet of Things’ – if your product is technological, can the consumer switch the washing machine on from their handset? Think about how you can use your website and mobile version to incorporate future advances in technology.

Video marketing

As well as optimising your website for mobile marketing, you should consider the other factors people use their smartphone for.  Video marketing is still a hot trend amongst businesses and retailers – ensure that videos are embedded on your website and consider using video as part of your content strategy.  See our previous blog post on video marketing. It would also be wise to think about creating a bespoke app for your company, one that will benefit your customers.

Mobile device users

Use Google Analytics to view the number of people searching your site from a mobile, and when monitored you will see that the number of visits from a mobile device is increasing. We’ve been keeping an eye on page hits from a mobile, and it has increased steadily over the past few months. This will help provide evidence to prove that optimising your website is worthwhile.

Mobile marketing is here to stay

Mobile marketing is here for the long haul. Invest your time, budget and energy now and they will pay off in the long run. Mobile marketing is only going to increase, so it is vital that you plan, plan, plan ahead!

To keep up to date in the latest development in mobile marketing, visit Mobile Marketing Magazine and Marketing Magazine.

Image Source.