Mascot derives from the French word ‘mascotte’ translating to ‘talisman’ or ‘charm’. Mascots can be popular marketing tools, and can emphasise the thinking behind a service. From the 'Compare the Market' mere cats to Churchill’s bulldog, we associate these mascots with the brand, and they help up to remember the product.
We would like our clients (existing and potential) to build a connection with us. But are mindful about our vintage brand and our business ethos, and would like our mascot to be representative...
Main rule is to give your mascot a ‘unique personality’
Other reasons to consider having a mascot include making a company more ‘human’, and to bring luck! This is why Face for Business is seriously considering using a mascot – one that will fit in with our service and brand. We’re thinking of asking the children in our local community to use their creativity and come up with a mascot for our telephone answering service! However, if you have any ideas, we'd love to hear hem!
Mascots play a significant role in persuading customers towards the company as long as they are consistent with company’s image and serve specific purposes. Good mascots are meaningful and aim to create a stronger connection to the brand by promoting specific values or bringing more personal touch to the service”. –LiveChatInc.
- Early 19th century saw first mascots
- Sports teams used live animals to bring luck at events
- First Mascot noted was ‘Quaker Oats’ and the Quaker Oats Man, followed by Campbell’s ‘soup kids’, the Ever Ready batteries – 9 lives cat and, of course, Snap, crackle and pop – Kellogg’s (I bet most young people don’t know these characters!).