The business of aesthetics is constantly evolving and as a professional in the sector, you need to be on the ball if you want to succeed. Running your own empire is exciting and fulfilling, but building a brand takes dedication and having a strong work ethic is essential if you want to stand out from the crowd for all the right reasons.
Tax and insurance
From the start you need to have systems in place and planning is vital. Be prepared for busy times but factor in quieter periods, schedule staff costs (if applicable), source the best suppliers, work out cash flow and make sure you know your bank manager.
If you are self-employed, as is the case with many aesthetics professionals, you need to register with HMRC. Create a spreadsheet, keep this updated each month and file your receipts so you are totally prepared when the time comes to submit your tax return. Being insured is vital and if you don’t have it, the fall out could be catastrophic. There are a variety of credible companies offering a range of comprehensive polices, so do some research and find the best one for you. Think about whether you will be working from home, how much you will be using your car and whether you will be transporting your equipment because these factors influence the cover you need and the costs involved.
You don’t have to hire expensive marketing agencies to get your name out there, but you do need to invest time in promoting yourself if you want people to know about you. First things first, create a website and set up social media accounts. Facebook, Instagram and Twitter allow you to interact with clients and update them with news, reviews, testimonials and offers.
Networking is a fantastic way to not only build your client base, but also create a supportive, virtual team from other business areas. You never know when you might need a photographer, PR or a new therapist, and this is where networking is brilliant. Breakfast meetings, informal coffees and lunchtime presentations are happening all the time and you never know who you might met. Need help networking? Have a read of our helpful blog if you're a networking novice.
Networks for the Aesthetics Industry
Don’t put training and personal development on the back-burner, instead invest some time in enhancing your skills to make you even better at what to do. Organisations like the British Society of Aesthetics and The Guild of Beauty Therapists are worth following as they offer industry news and regulations updates as well as details about events and training.
Phone answering for Aesthetics businesses
There will also be times when you can’t answer your phone and this is where a call answering service like Face for Business comes into play. Our cost-effective solutions mean when you can’t speak to your clients, we can. Yes, it is a financial commitment, but for less than the cost of a monthly gym membership you will never have to miss out on a booking, new business opportunity or important call ever again. Take a look at our case study, featuring local client The Lip Doctor. This case study presents the case for using a telephone answering service as a back-up - an overflow service to answering your business enquires when you are with a client or on the other line. Have a read and see just how we can help the calls in your aesthetics business.
Sign up for your 7-day call answering free trial here, or call 0333 323 1007 and speak to our sales team for a non-obligatory chat.
Words: Natalie Trice
Edited by Sara Parker.