Are you frightened of Facebook? Terrified of Twitter? Scared of Snapchat? Don’t worry, you aren’t alone. Whether you’re a start-up, small business or solopreneur, getting up to speed with the digital world can seem like a daunting task. However, embracing social media and making it part of your marketing mix, is a positive steps towards business success. At Face for Business we have seen first-hand just how effective a social media presence can be and believe you can be part of the digital world by following these seven simple steps.
Getting started can feel intimidating, so do your research and play around with what’s on offer. There is a wealth of information out there and we are big fans of Do It Digital who offer easy to understand information and a wide range of resources to get you started.
As part of your research take a look at the social media platforms out there. The keys ones we think are worth considering for business, include:
A Facebook page can be a great place to start when it comes to sharing content such as events, testimonials, competitions, sales figures and you can also pay for advertising to boost your reach.
On Twitter, you can share up to 140 characters of texts as well as videos and images in a flash. It’s a great way to market your business and spread your message as you tweet, retweet and share other users’ content.
Lifestyle, food and fashion brands as well as photographers, travel agents and aesthetic professionals, love Instagram. Post creative, visual images every day and see your following grow.
Pinterest, like Instagram, is visual and great for fashion, exercise, beauty, photography and food businesses, big and small.
LinkedIn is the perfect place to publish business articles as well finding out about events, joining peer groups and recruiting staff. This is where you can talk about your business and experience and learn from others.
To post videos on YouTube, all you need is a smartphone and a plug-in microphone and before you know it, your business will be in the spotlight. Check out this link which describes how you can set up a channel, then follow this link to see how easy it is to record a video then upload to You Tube via your smartphone.
3. Make a Plan
Once you have decided which platforms to use, you need a plan and to do this, ask yourself:
• Which social media networks do you currently have a presence on?
• Do you have a website?
• What images, video and infographics do you have?
• Who is your audience and what social media platforms do they use?
• Who is your competition and what are they doing?
• What do you want to achieve from your social media work?
• What will you talk about?
• Who will do the work?
• How will you measure your success?
4. Creating Content
With a plan in place and accounts set up, you now need to produce engaging content. News, reviews, photos, recipes, product details, events and survey results all make great content and can be tweaked for various social media platforms.
It doesn’t matter how good your photos are, how exciting you make your competitions or how concise your copy is, if you don’t engage with your audience, it will all be a waste of time. While it is fine to schedule content (we use Hootsuite) if you have a response online, you need to reply – and not a week later. There might be a blip or two along the way but, if you remember social media is a conversation, you are already on the way to success.
Just as you need to engage, it is also vital to keep your social media feeds busy and your users happy. Clients, competitors and the press, will check your feeds and if they are bare, you could lose out on a sale or media interview opportunity. Use Hootsuite to plan your posts a week in advance. You can use Hootsuite to post the same article across three platforms at once, saving you time, initially.
Let’s face it, no one can do it all. Whether you have a writer to create content, an accountant to tot up the numbers or a phone answering service to take your calls while you’re on the road, outsourcing can change the way you work.
Face for Business has provided a stellar service to enable our business to operate without worrying about missed calls or opportunities. At Lilleymans, we pride ourselves on our traditional family values and Face for Business has completely understood the way in which our business operates. Now we can concentrate on other matters safe in the security that our dedicated receptionist is at hand to greet new and returning customers.
Good luck with your digital and social media plans and if you would like more information about how Face For Business could help with your call answering requirements, get in touch today and we would love to tell you more.