With Brexit casting a shadow on the economy and the future of the UK in limbo, as a small business owner things might feel pretty bleak at the moment. If you could do with a boost and something positive to work towards, why not get involved with Small Business Saturday UK? American Express created the concept in the US to encourage consumers to shop with smaller businesses when it became clear that incentives such as Black Friday and Cyber Monday were mainly benefitting bigger outfits. Following the successful roll-out in America, the venture was introduced in the UK and Saturday 2nd December marks the 5th anniversary in this country. American Express together with the likes of Dropbox and Vistaprint are heavily involved with the campaign, with the Federation of Small Businesses and Enterprise Nation also at the heart of this Government backed grassroots movement. The event is open to everyone and getting involved is quick, easy and very beneficial.
5 ways to get involved during the 5th Small Business Saturday UK
- First of all, you need to register your business at smallbusinesssaturdayuk.com and create a searchable profile.
- New for 2017 is a fantastic free app that helps customers find you and you can use it to change your details, update and remove offers, add events and find out about campaign news as it happens. Sign up to the SBSUK newsletter to keep abreast of development. (Scroll down to bottom of the webpage after you've clicked on the link).
- You will have access to a downloadable marketing pack together with logos and stickers which will help you let clients, old and new, know you are part of the day and how they can support you.
- There is the brilliant Inspire Series of free talks and workshops which will be live-streamed and available post-event on the YouTube Channel so everyone can tap into this invaluable, self-development resource.
- To get the word out even wider, use the hashtag #SmallBizSatUK on your social media platforms and also blog about what you are doing and add it to your newsletters. Remember to tag the organisers on Twitter, Instagram and Facebook so they can give you a small business shout out to their followers.
Amanda Ayres, www.thebusinessgirlsnetwork.com, said...
“Small businesses are at the heart of many communities and often the only source of income for some families. The blood, sweat and tears that goes into building a small business is mammoth, so it’s important to get behind them and support them!”
It’s not just business owners who have seen the benefit of Small Business Saturday, many local councils have backed the campaign and offer incentives such as free parking and Christmas fairs on the day to attract customers into the town centre so they can support retailers on the High Street.
Sara Parker, Marketing Manager at Face for Business, said...
“We have been a part of the Small Business Saturday campaign since it launched in the UK and have seen first-hand how it helps organisations connect and thrive. I am delighted to be one of the 2017 champions and as well as networking locally, I will be encouraging our clients to take part in Small Business Saturday and use it as an opportunity to show people just what they do.”
Small Business Saturday UK could help your business develop and grow
On the day, it’s all about showcasing products and services and this can be done by hosting events, offering discounts, giving out samples, extending opening hours and running competitions. If you'd like to see how we've supported the campaign in the past, read our previous blogs Shop Local and Support Small, Countdown to Small Business Saturday UK 2016 and finally What are you doing for Small Business Saturday UK 2014.
Whether you’re a start-up or an established business, can you really afford not to get involved? You can also have a look at the myriad of articles that the SBSUK team have posted over the years - there are some really useful and interesting ways of raising the profile of your small business. View the back catalogue of articles here.