While you can talk about how amazing you and your business are, as Bryony Thomas writes in Watertight Marketing, if you have no proof of these promises and claims, why should anyone believe you? (See Leak #6 of her methodology). Harsh but true. Using testimonials might make you cringe, but the reality is they are a key part of the marketing mix and if you aren’t using them, you’re missing a powerful trick. An authentic testimonial from a happy customer speaks volumes, and let’s face it a referral from a colleague or friend beats taking a risk on a cold sales pitch or random website. Whether it’s comments, case studies or online reviews, at Face for Business we believe in the power of testimonials and have looked at how you can use nuggets of unbiased, impartial information to make your business stand out from the crowd.
Being an IT business means that you’re constantly on the phone trouble shooting client issues or are in the middle of undertaking complicated and intricate repairs on computers or installing cables onsite.
The people at North West Linux were struggling to answer all their client queries, with some customers becoming disgruntled and frustrated leaving various voicemails and hearing engaged tones when ringing up to report a fault.
With Brexit casting a shadow on the economy and the future of the UK in limbo, as a small business owner things might feel pretty bleak at the moment. If you could do with a boost and something positive to work towards, why not get involved with Small Business Saturday UK? American Express created the concept in the US to encourage consumers to shop with smaller businesses when it became clear that incentives such as Black Friday and Cyber Monday were mainly benefitting bigger outfits. Following the successful roll-out in America, the venture was introduced in the UK and Saturday 2nd December marks the 5th anniversary in this country. American Express together with the likes of Dropbox and Vistaprint are heavily involved with the campaign, with the Federation of Small Businesses and Enterprise Nation also at the heart of this Government backed grassroots movement. The event is open to everyone and getting involved is quick, easy and very beneficial.
The holidays are over, the nights are drawing in and let’s face it with no bank holidays in sight until Christmas, this time of year can feel a little flat. Rather than counting down the days to the end of the year, why not make the last three months of 2017 the best?